MARKETING MANAGER NORDICS

Role: Marketing Manager

Markets: Finland and Sweden

Language skills: Fluent in Swedish and English (Finnish would be a bonus too)

Reports to: VP Marketing (and dotted line to Nordics MD)

At Geobear, we’re building something incredible. Geobear is a fast-growing innovative global ground engineering business. We have offices in the UK, USA, Poland, Finland, Sweden and China. We are a creative, ambitious and passionate team with broad ranging experience. We are determined to deliver best-in-class marketing that delivers commercially. We are looking for a highly capable and results-orientated Marketing Manager to join us and help us realise our future growth ambition. You must be hungry, brilliant at what you do and a joy to work with.

What you’ll be doing

Responsible for leading Marketing campaigns in the Nordics. This includes working with our agency partner to plan, implement and deliver against agreed targets.
Utilise and leverage all performance channels to deliver on opportunity (leads) targets amongst B2C (Residential) and B2B (commercial and infrastructure) audiences.
Managing digitally led campaigns from paid search and Social media through to targeted, fresh and timely content that engages and drives intent.
Updating our website and crafting engaging content campaigns as well as promoting our popular webinar programme across the Nordics.
Work with teams from around the world and be part of an integrated marketing function globally.

Person specification

Our must-haves

You will have +3 years digital marketing experience, be confident in managing online and offline activity. Digital First mindset.
You will be extremely customer-focused and insight-led, understanding the role that content and other communications can play at the different stages of the customer journey.
You will identify opportunities for lead generation.
You have a strong media understanding, with lots of experience in managing external media agency partners.
You should be able to fluently report on performance, with experience in utilising numerous techniques, as well as applying continuous test and learn methodologies.
You will need to be highly organised with practical experience of independently running multiple projects with challenging timeframes and deliverables.
You will have strong influencing skills, combined with excellent written and verbal communication, capable of working with people at all levels – within and outside of the business.

Essential Skills

Minimum 3 years of Marketing experience – digital focussed, performance led.
Demonstrable PPC and SEO (Search Engine Optimisation) expertise
Leadership skills
- Setting strategic goals and achieving them.
- Motivating and influencing colleagues.
- Mentoring less experienced team members.
- Co-operating and influencing sales teams with new digital tools.
- Managing agency partners.
Technical skills
- Optimising content for search engines using keywords.
- Writing and sending mass emails and communications through MailChimp, Hunter, Dux-Soup.
- Creating and editing spreadsheets and digital schedules.
- Evaluating and editing websites (WordPress CMS) and our social media accounts.
- Creating Paid Campaigns on FB, LinkedIn, Instagram, Twitter.
- Expert Google AdWords and Google Analytics user.
- Tracking & Setting up landing pages.
Organisational skills
- Coordinating events and meetings.
- Recording and filing information, documents and reports.
- Creating strategic schedules for major projects.
- Strong attention to detail.
Communication skills
- Collaborating with teams to make decisions.
- Listening to and addressing feedback/criticism.
- Writing press releases, case studies, articles, blog posts and emails to attract new clients and satisfy loyal customers.

Our nice to haves

Photoshop; InDesign; AdobeSpark;
UX design skills
Content management skills

Management teams:

SE and FI Management Group, Group marketing team

Accountabilities

Implementation Strategic Marketing Process..
Marketing Performance Management. (reaching marketing KPIs: Number of Opportunities weekly/monthly/yearly. CPO per sector/per campaign/per channel. CPA and Website performance (Traffic, Bounce rate, Session time, Conversion rate)
Developing communication content (case studies, news article, blogs, internal newsletters and videos).
Website: Update and maintain in cooperation with external provider (fixed.net)
Ensure brand guidelines are followed internally and externally.
Plan, schedule and implement media plans. (finding/choosing relevant local media channels/platforms)
Social Media Marketing paid and organic- Planning and implementation (FB; LinkedIN; Instagram; Twitter; Google +; Adwords, PlugIns such as Dux soup and Sales Navigator; Hunter)
Plan, organise and implement lead generation plan to achieve sales/marketing target as per business plan and stay within planned marketing budget.
Plan, schedule, implement and manage databases, marketing campaigns, online marketing campaigns and participation in events and exhibitions.
Coach salespeople to use lead nurturing tools
Automation between lead generation platforms and Salesforce
Generating and arranging Webinars.
Public relation Activities – Award participation, Sponsorship events and other PR opportunities

Main targets and focus

Opportunity targets (leads)
Cost Per Opportunity
Media channel / budget management
Website performance indicators (traffic / engagement / conversion)